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Typology and MCoBeauty are currently the top growing makeup brands based on searches in the US.
March 17, 2024
By: Lianna Albrizio
Associate Editor
When it comes to beloved makeup brands, beauty enthusiasts are considering up-and-coming brands over the tried-and-true. According to beauty trend tracker Spate, Typology and MCoBeauty are currently the top-growing makeup brands based on searches in the US. Typology Typology is a natural, vegan skincare-meets-color brand with a +19.4% year-over-year (YoY) growth rate in France, affirming a strong presence in its native market. Recently, the brand started investing its marketing budget ...
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